Should mid-large sized retailers Opt for CRM Solutions?

 Customers are the heart of your retail businesses, be it mid-large sized retailers; your business cannot run and earn profits without customers. It's that simple.

Innovative CRM solutions help you scale your business by making it easier to communicate with your customers and contact them quickly. 

Apart from efficient customer communication, these systems offer numerous benefits that help businesses reach their listed sales and profitability goals and increase brand revenue.Although today, a majority of businesses are consciously investing in Omnichannel retail CRM solutions, several mid-large sized retailers are yet to introduce CRM solutions into their business strategies.

Retailers must remember that the customer is truly the king, and CRM solutions help retailers retain and impress their customers.

This article will help mid-large sized retailers discover the benefits of opting for omnichannel CRM solutions.

1.Understand Your Customers Better

Understanding what your client's needs are a must, and CRM solutions help you do just that!. With the help of these solutions, retailers can easily collect valuable customer data, be it contact information of their buying behaviour. All critical data gets collected in an organised, consolidated and synchronised manner.

In just a few clicks, you no longer have to track data manually and easily access valuable customer data like their previous purchases, where they stand in the sales cycle, etc.Retailers can understand their customers' buying patterns and behaviours helps retailers fine-tune their sales and marketing strategy.

2. High-Performing Sales Strategy

Businesses incorporating CRM into their work have reported a 34% increase in their sales productivity.CRM solutions automatically fill customer profiles with data, schedule emails, freeing you from unnecessary work. CRM helps retailers automate most work processes so that retailers can focus on other significant business work.

An excellent feature of these solutions is customization helps you offer personalized services to your customers. Since you have well-structured data of your customers' purchase history, you know their likes & dislikes. You can conveniently send them similar product discounts and sale alerts, thereby wrestling in a high performing sales strategy.

3. Optimized Customer Communication

Did you know that almost 90% of millennial expect businesses to quickly respond to DMs on social media channels within a day or less, and 44% expect answers within less than an hour!You don't want dissatisfied customers and must offer high service customer relationship management in your business to make it a successful one.

Streamlined customer communication is another pillar of a high-performing business. 

Effective customer communication with customers results in increased customer loyalty.

CRM solutions ensure that you stay on top of all client complaints and queries. With these solutions, you can quickly pull reports that help you understand where you lack and where you are. Overall, the CRM solutions help you make informed business decisions for delivering fast and exceptional customer support.

4.Increased Customer Retention

Omnichannel CRM solutions offer intelligence marketing solutions that help marketing teams up-sell and cross-sell product marketing strategies based on customer's purchase history. With automated email campaigns, one can easily target old customers for increasing retention rates and boosting sales.

5. Multiple Payment Modes

CRM solutions simplify payment transactions. Omnichannel retail solutions offer multiple payment transactions during the time of purchase, and customers can select a convenient payment mode irrespective of the nature of payment, be it in-store, mobile or online. Customers face no payment hassles that give retailers another opportunity to increase their customer base. ETP's Streamline Omnichannel Retail Solutions Are The Perfect Choice For Mid-Large Sized Retailers

ETP's CRM solutions conveniently connect business back-end operations with the supply and demand channels, thereby ensuring customers can pick, purchase, like, promote, review, seek information, search and offer feedback at any time from anywhere. Business retailers get seamless visibility with a dedicated OMS engine for optimizing customer order fulfillment.

Our retail solutions improve brand visibility with improved engagement and easy access to products/services.