5 Social Media Marketing Trends You Can't Ignore In 2021

 Social Media Marketing continues to evolve and introduce new & exciting elements this year too. The ever-growing popularity of social media platforms gave birth to social media marketing, an essential digital marketing field. Social media continues to evolve every year to retain its position as one of the most influential and powerful modern marketing channels. 

Being a social media marketer is no joke. You have to continually update yourself with the latest social media marketing services, social media trends, and create social media marketing strategies that instantly win the audience’s heart and make your business/brand viral immediately.

Continuous updates, fierce competition, market shifts, customer interests, technology and many more things create record-breaking social media strategies.

To help you simplify your social media struggle, we have compiled a list of social media marketing trends that you can’t ignore in 2021.

 

1. The Rise Of Social Commerce

2020 saw the beginning of a new field of e-commerce; social commerce. Now,2021 will see the rise of social commerce! Generation Z spends three times more time shopping on social media as compared to an average customer. Instagram is the most preferred social commerce platform today. Teenagers and young adults between the ages of 18-35 prefer shopping on social media. 87% of online shoppers feel social media helps them make better purchasing decisions. Shoppable posts on social media platforms increase a brand’s value and help marketers create shorter sales funnels, giving customers a smooth, convenient buyer’s journey to increase customer satisfaction.

2.Many Companies Will Use Influencer Marketing

Almost 65% of marketers plan on increasing their influencer marketing budget because of the high ROIs received from it. The modern online customers prefer having an emotional connection with a brand rather than accepting seriously portrayed corporate brands. Influencers are young, sometimes a part of the online audience and ordinary people like you and me. These people are experiencing their niche and form a trust bridge between the online consumer and the brand. The beauty of influencer marketing is that it is affordable. Small businesses, a medium business can invest in them and create viral social media campaigns with a decent budget.

Influencer marketing is going to be one of the social media trends in 2021.

3.Customer Service = Chatbots

Chatbots are the new customer service representatives! 90% of businesses state faster complaint resolution via chatbots. Online customers prefer communicating with chatbots for minor problems due to their quick and timely response. The best part is that chatbots can communicate with several customers at once without breaks, pay and getting tired. It is a worthy investment that a business owner will make in 2021. They provide optimised customer service that leads to happy customers every time.

4.The Domination Of Video Content

Video content has been dominating the digital market since 201 and the trend continues to grow this year too. Modern online customers are busy, attention deficit and visual content loving people. Video content gives them what they desire. Almost 54% of consumers want to watch more video content from brands they love and support. 85% of businesses will use video as a marketing tool by 2022, resulting in 82% of all internet traffic being video content! That’s the power of video content. It is entertaining, visually appealing and exciting.

5. Social Stories Will Be Given Importance

Social Media stories can be looked at as visual news feeds. Today almost every social media platform be it Facebook, Instagram, Youtube has a story section. With stories disappearing within 24 hrs, marketers can capitalize on the fear of missing out emotion, existing in almost all millennial, forcing them to make purchases. Stories also have exciting features like Polls, Ask Questions, that helps the brand build a stronger rapport with their audiences and increase their engagement rates. 

Want your brand to rule social media? 

Investing in a social media marketing company helps your brand be the best one on social media platforms. With the rise in competition and new technological advancements happening almost every day, social media marketing companies help you build a robust social presence and make your brand the most loved on social media.