The 4 Benefits Of Omni Channel Commerce | ETP Group

 Omni Channel commerce involves a multichannel approach toward sales focusing on offering a seamless customer experience to customers whether they are shopping online via a mobile device, laptop or in an actual physical/brick-or-mortar store.

73% of all customers make use of multiple channels during their purchase journey. After collecting all possible information from several sources to support their purchase decision, they will decide on buying from a retailer.


Omnichannel commerce operations aim at the overall customer experience and not the customer's individual experiences on different channels.


Let's take a look at the four benefits of Omni Channel commerce:


  1. Optimized Customer Experience


Around 9 out of 10 customers aim at having an omnichannel experience offering seamless service between communication methods.

Today, the customer interaction channels are increasing, be it via social media platforms, emails, newsletters, mobile notifications, chatbot conversions or personal face to face chats at a physical store, the communication options are endless.

An omnichannel commerce solution platform breaks down the walls between various communication modes in a business, empowering the customers to interact with the business via a communication channel. This results in an optimised customer experience.


2. Speedy Payment Transactions


Omnichannel commerce solutions offer multiple payment options at the time of purchase, and shoppers can select the most convenient method of payment irrespective of the nature of the payment platform like in-store, online or mobile. This limits customer payment hassles giving retailers an added leverage for building a magnanimous database.


3. Maximized Customer Loyalty


Omnichannel customers not only spend more but are also more loyal to brands investing in omnichannel commerce solutions.

These loyal customers are also more likely to recommend your brand to family and friends over those brands that use a single channel commerce solution. 

Omnichannel strategies focus only on increasing sales as with engaging brands, and one can quickly stop pushing or introduce discount coupons, mid-sale campaigns and various other traditional marketing tactics.

This proved that omnichannel commerce strategies not only increase sales but also boost brand loyalty.


4. Advanced-Data Collection


Omnichannel commerce allows businesses to gain insights into creating content and offers that will encourage customers to invest in online shopping and visit physical stores.


ETP's Omnic-Channel For E-Commerce Platforms offers seamless omnichannel integration for all e-commerce stores, brick and mortar stores, and other customer touch-points.


The Omnichannel software integrates :

  • POS for Omnichannel

  • Omni-Channel Analytics

  • Omni-Channel Inventory Management

  • Omni-Channel Connect


All of these services provide you with state-of-the-art features enabling you to deliver and maintain a unified customer-brand relationship across all channels.


ETP's Omni-Channel for E-commerce platform offers a seamless and simplified migration from e-commerce to Omni-channel, enabling businesses and stores to provide a superior shopping experience for customers and improving sales and profits.

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