TheBlogByRiyaa

  Omni Channel commerce involves a multichannel approach toward sales focusing on offering a seamless customer experience to customers whether they are shopping online via a mobile device, laptop or in an actual physical/brick-or-mortar store. 73% of all customers make use of multiple channels during their purchase journey. After collecting all possible information from several sources to support their purchase decision, they will decide on buying from a retailer. Omnichannel commerce operations aim at the overall customer experience and not the customer's individual experiences on different channels. Let's take a look at the four benefits of Omni Channel commerce: Optimized Customer Experience Around 9 out of 10 customers aim at having an omnichannel experience offering seamless service between communication methods. Today, the customer interaction channels are increasing, be it via social media platforms, emails, newsletters, mobile notifications, chatbot conversions or pers...

  Digital marketing has become a vital tool  so much that businesses are building entire business models and strategies with effective digital marketing tactics and innovative marketing. And digital marketing can produce results in the short, mid, and long term periods, given that you invest in the right approach and maintain consistency while enacting a strategy. What is Brand Value? The brand value of a business is directly related to perceiving the knowledge and mindset of customers. It exhibits an individual's direct and indirect experience according to what s/he has noticed, heard, learned, imagined and felt over time regarding a specific brand. What can brand value do for your business? Attract consumers Guide consumers actions Increases Brand loyalty Positive Reference Five powerful ways to improve brand value through digital marketing in Mumbai:      Draft compelling information      Consumers should get a brief description of what your bu...

  There are few things as delightful as making your home stylish and comfortable from all angles. Whether it is an urban apartment or a mansion in the countryside, the way we  cover our windows is one of the most important elements of home décor. Nowadays, there are plenty of options for window shades available in the market. You can  choose from Venetian blinds, Roman blinds, Roller blinds, draperies and cellular window shades. While the options like Venetian blinds, curtains and draperies have existed for centuries, one of the relatively new and extremely impactful types of window shades is the Cellular window shades. These are also popularly known as honeycomb blinds as they  combine the stylishness of roller shades with the efficiency of window blinds. Leading window shade manufacturers make available high quality shades made of moisture resistant fabrics and customization that help in covering any shape or size of windows. This kind of versatility can’t be matc...

  Social Media Marketing continues to evolve and introduce new & exciting elements this year too. The ever-growing popularity of social media platforms gave birth to social media marketing, an essential digital marketing field. Social media continues to evolve every year to retain its position as one of the most influential and powerful modern marketing channels.  Being a social media marketer is no joke. You have to continually update yourself with the latest social media marketing services, social media trends, and create social media marketing strategies that instantly win the audience’s heart and make your business/brand viral immediately. Continuous updates, fierce competition, market shifts, customer interests, technology and many more things create record-breaking social media strategies. To help you simplify your social media struggle, we have compiled a list of social media marketing trends that you can’t ignore in 2021.   The Rise Of Social Commerce 2020 sa...

  Social media gives your business a relevant online presence on a digital platform. But you need to choose the right platform on social media channels for gaining maximum digital success. There are numerous social media channels to connect with people, sharing their interests, hobbies and much more. The top social media networking sites that every business must invest in are Facebook, Instagram, Twitter, LinkedIn. It would help if you had a plan for your business to work on social media to get your business an online presence on a digital platform. Your social media business plan should consist of Goal setting Research Defining the target audience Budgeting  Choosing platform Analytics  You will get this plan from a social marketing company that will include all these components to market your business on social media platforms strategically. Social media is an integrated part of digital marketing and provides excellent marketing benefits for a business. some of them ar...